UX Bites UX Psychology

Core Principles behind a great UX design

Understanding user wants, goals, and motivations as well as their frustrations and pain spots is the main emphasis of UX design, which aims to create better, more efficient, more captivating experiences. Businesses may promote brand loyalty, boost user engagement, and increase conversions with the aid of effective UX design.

What are the 7 pillars of UX design?

Those are – useful, usable, findable, desirable, accessible, credible, and valuable without conscious thought

The process of creating product that solves a particular user issue while making the suggested solution simple and easy to use is known as user experience design, or UX design. Achieving the ideal user experience requires a lot of work and careful consideration of numerous variables.

Thankfully, there are a few universal UX design principles that can help you prioritize the user and make the right choices.

What then are they? These are the top 7 UX design concepts that every designer has to be aware of.

7 Core Principles behind a great UX design –


The creation of goods and services that address user needs is the first of the UX design principles, or user-centricity. Because of this, user-centricity should permeate everything a UX designer does.

Prioritizing the demands of the user and basing decisions on what you know about them and what they desire from the product is known as user-centricity.

What is user centric design?

The UX process is designed with the needs of the user in mind. It begins with user research to determine the problem to be solved and to identify your target user base. Next, user testing determines how well the product satisfies the user’s demands.

Be sure to uphold the user-centricity concept and prioritize the demands of your users over those of the business whenever you take on a new UX project.


The second UX design principle is consistency. When developing solutions that address certain user needs, it’s critical to follow consistency.

In UX design, consistency takes many forms. One the one hand, you want to maintain consistency in the way your designs appear and work on all pages/screens and items that belong to the same brand or family.

Meanwhile, being consistent also means that the product you’re building should live up to user expectations. If you are creating an app for booking flights, for instance, customers will come to you with preconceived notions about how the app should work based on their usage of other applications that are similar to yours. It’s not necessary to imitate your rivals, but it’s also not necessary to start from scratch.

Maintaining consistency with customer expectations can help you develop a product that is user-friendly and has a minimal learning curve. That’s essential to guaranteeing a seamless user experience.


Hierarchy, the third UX design principle, is crucial since it affects how users traverse products and how simple or difficult the process is.

Information architecture and the visual hierarchy of separate pages and screens are related to hierarchy. Generally speaking, you want the most significant components to be at the “top” of the hierarchy—that is, more noticeable and accessible to the user.

Difference between Hierarchy and Information architecture

The sitemap, the general layout and structure of your website or application, and the way a user moves between pages or screens are all referred to as information architecture.

For instance, the top of the page will probably have a variety of menu options if you get on a website’s home page. You will either be redirected to a different website or presented with additional alternatives (such as a drop-down menu) if you click on each item. All of this is a result of the information architecture of the website, where certain items are more readily apparent due to their higher hierarchy and others require more clicking to find.

The arrangement of separate items on a page or screen is taken into account by visual hierarchy. Elevate the importance of certain items by aligning them at the top of the page or screen, making them stand out with a larger font, or using contrasting colors.


Context is the fourth UX design principle to consider.

You can’t design in a vacuum when creating a solution for a user issue. You have to know your users and the environment in which they will utilize your product or products. Context takes into account the situations in which your product will be utilized as well as the potential effects of various elements on the user experience.

Consider the following as a designer: What device or devices might users use to access and use my product? Where may the user be located? Exist any elements that could impede the experience, like noise? What kind of mood are they most likely experiencing?

Gaining an understanding of the environment in which your product and the user interact will enable you to better design the user experience and account for any potential drawbacks (such as background noise or the inability to use hands while driving, for example).

User control

A crucial component of UX design principles involves granting users appropriate control over their interactions with products.

According to Jakob Nielsen, co-founder of the Nielsen Norman Group, one of the top ten usability heuristics for online design is user autonomy and freedom. As stated on the website of NNG:

“Users frequently take actions by accident. In order to quit the undesirable action without having to go through a drawn-out procedure, they require a clearly indicated “emergency exit.”

The goal of the user control concept is to enable users to fix or undo mistakes without completely disrupting their experience. By including “Undo” and “Redo” capability, offering “Cancel” buttons, and clearly labeling other actions and routes the user can take if they want to rescind a certain activity, you can integrate user control and freedom into your product.


Good UX depends on accessibility, which is the sixth UX design principle. It is the duty of all UX designers to comprehend accessibility and take it into account during the design process.

Making sure your product or service is useable and accessible to as many people as feasible is the goal of accessibility. It entails meeting the needs of those with disabilities and being aware of how various settings or contextual elements may affect the user experience.

Using a strong color contrast to make text readable for persons with vision problems is one example of designing for accessibility. Check out these websites that have nailed the accessible design principle for real-world examples of accessible design in action.


Usability, the final UX design principle, is, to put it simply, a gauge of how user-friendly a product is. It goes without saying that usability is a fundamental UX design principle as without it, you cannot build a good user experience.

There are five components of usability to consider:

Learnability: How simple is it for customers to understand and utilize your product for the first time? Consistency and information architecture are two factors that might improve a product’s learnability.
Efficiency: Can the user do the intended tasks with the product’s design in a timely and effective manner?
Memorability: Is it simple for customers to reacquaint themselves with the product’s functionality when they utilize it again after a period of inactivity?

Errors: How frequently and to what extent do consumers usually make mistakes when using the product? Is it simple for users to fix mistakes? This has to do with the idea of user control.
User satisfaction: Is using the product pleasurable and entertaining for users? Does it offer a difficult or gratifying user experience?

Usability should come first for UX designers, not aesthetics. To find (and address) usability problems and guarantee a generally easy-to-use and productive user experience, integrate usability testing into the design process.

If you follow these seven UX design guidelines, you should have no trouble developing engaging products that your customers will love.

Want to know even more words and ideas related to UX? View this list of 101 UX phrases that every designer needs to be familiar with.

By Hrushikesh Paygavhan

UX designer at Customer Capital. With 7+ years of Design experience, I belive in passing the knowledge to everyone. I help UX designers upskill themselves, and stay updated in the design field.

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